No
bureaucrat ever got fired because their dot-com division
had a lackluster
quarter.
You
won't see division managers at the Department of Labor
sweating an IPO. And the friendly folks at the state revenue
department have never spent 48 hours straight hammering
out code to hit an e-commerce launch date.
So it shouldn't come as
a shock that government Web sites have fallen behind
commercial pages in utility and user-friendliness.
While
many companies depend on their sites to attract visitors
and keep them clicking, government agencies have
little motive to make Web pages inviting.
Still,
it's disappointing to learn exactly how bad dot-gov sites
can be. A new study from Brown University suggests our
public servants are having trouble providing even the most
basic services Web users have come to expect.
Brown's
Taubman Center for Public Policy surveyed 1,813 government
sites, including 36 federal government sites, 61
federal court sites and 1,716 state government sites.
Researchers were looking for the fundamentals, including
contact information, external links, privacy policies
and the
like.
They
also evaluated the level of useful services offered ,
checked into access for the disabled and looked for multimedia
features.
The
results weren't pretty. Just 7 percent of the sites posted
privacy policies, with state government sites among the
chief offenders. While the Federal Trade Commission has
chastened private Web sites to disclose their data-collection
practices, just 1 in 4 of the federal government sites
surveyed could claim to do the same.
Only
15 percent of government sites offer special access to
the disabled, a figure that would be criminal if it applied
to
government buildings.
And
barely 1 in 5 in five government sites gives visitors a
chance to actually do something, such as filling out a
form,
requesting a hearing or paying a traffic fine.
Just
34 percent of sites posted answers to frequently asked
questions. That might not seem like much of an oversight,
but
most people who visit government sites aren't there to
check out the official seal. They've got questions, and
probably
fairly common ones.
Brown
researchers may have been setting the bar a bit high in
complaining that just 5 percent of the sites included
multimedia clips. But it shouldn't be too much to ask for
a phone number, and nearly 1 in 10 government sites don't
post
one.
This
sort of performance doesn't bode well for those who would
have the government enforce privacy rules and other
regulations online.
Even
lame commercial sites have left high-level government
sites in the dust. Proof of this point is only a typo away,
from whitehouse.gov--one of the lowest scorers in Brown's
study--to whitehouse.com, a porn site.
Whitehouse.com
has 15 live video feeds, live chat, streaming audio and
downloadable movies with "sensual sounds." Whitehouse.gov
offers press releases, a bit of history and some pictures
of the house. You can listen to the president's
weekly radio address, but it didn't seem at all sensual
to me.
There
are exceptions, of course. My local county government,
for example, did an excellent job of posting last
month's primary election results online as they were being
counted.
And
other agencies have learned that the hard work that goes
into providing a service online is ultimately cheaper
than conducting that business in person.